If you’ve been job hunting in marketing lately, you know how complex the landscape has become.
CRM, ESP, CMS, DXP, CDP, GA4, MQL, SQL… and that’s before you even reach the “preferred experience” section of the job posting.
I’ve come across descriptions packed with platforms I’ve never heard of, and I’ve worked in marketing for years. It’s clear that companies want candidates who can step into complex environments with confidence. That makes sense.
But somewhere along the way, many teams have started designing roles for a very specific kind of marketer. The elusive marketing unicorn.
The challenge? Marketing tools evolve faster than most job descriptions.
That’s why the most valuable marketers aren’t necessarily the ones who’ve used your stack before. They’re the ones who know how to dive in, learn fast, and adapt.
Give me your stack. I’ll learn it. Change the tools. I’ll keep up. Because marketing isn’t static, and neither are the people who thrive in it.
Instead of searching for the perfect match on paper, consider the candidates who bring curiosity, grit, discipline, resourcefulness, and a proven track record of learning.
These are the skills that last. These are the people who will grow with your brand, no matter what tools you use this year or next.
Unicorns are wonderful. But they’re rare. And they may not be built to grow with your changing needs.
Let’s rethink what we’re really looking for. Because sometimes, the best marketer for the job isn’t the one who checks every box. It’s the one who figures out how.
Hire the learner. Not just the logins.